WHO WE ARE | prworx

CEO - MADELAIN ROSCHER

Described as a Public Relations (PR) guru by her peers, Madelain Roscher is the Managing Director of PR Worx, a full-service marketing-communications agency, which she established in 2001. With 26 years’ in-depth industry experience based on an impressive consulting and corporate career, the firm has achieved remarkable successes under her leadership.

Notably, PR Worx is one of the highest awarded public relations firm in Africa, having been honoured as the best in Johannesburg, Ekurhuleni, South Africa and Africa awards.

Madelain also won the 2019 & 2022 Africa Women Leadership Award by the World Women Leadership Congress and Awards, 2017 Woman of the Year: Media category; the Most Influential Women in Business award; was recognised as the Most Admired PR Professional in South Africa; and was the first person to receive the Public Relations Institute of SA’s Lifetime Achievement Award.

Her knowledge of the sector and developing commercial strategies that are impactful and that generate a maximum measurable return on investment for her clients, are some of her strongest service offerings. Her responsibilities include strategic business development for her own firm and that of PR Worx’s blue-chip client portfolio.

Prior to starting up PR Worx, Madelain was head of South African Airways’ worldwide corporate communications function and the airline’s global spokesperson for a period of six years. During this time, she was one of two employees that were selected from 25,000 airline staff to represent South Africa in Switzerland as part of an aviation MBA programme.

Madelain thrives on challenges, particularly those that expand PR Worx’s reach. Her most recent project involved setting up strategic partnerships with 25 independent communications’ firms across Africa, which means that PR Worx can now manage all Pan-African clients’ requirements.

She is also a frequent and highly rated speaker on industry related topics and has spoken on various local and international stages.

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OUR PR TEAM

Madelain is always the first to admit that her team is as capable as she is.

With a present and past client base that spans SMEs, corporates, Pan-African blue-chip companies and multinational corporations, the PR Worx team services a broad range of industries and sectors:

AVIATION

ENVIRONMENT

GENERAL

COMMERCE

INSURANCE &

RISK

MINING

BEAUTY

FASHION

GOVERNMENT

IT

PROPERTY

EDUCATION

FINANCIAL

HOSPITALITY

LIFESTYLE

SPORT

ELECTRONICS

FOOD &

BEVERAGE

HUMAN

RESOURCES

LUXURY

TECHNOLOGY &

COMMUNICATION

ENTERTAINMENT & EXHIBITIONS

FRANCHISING

INDUSTRIAL

MEDICAL

TRAVEL &

TOURISM

VIEW OUR CLIENT BASE

PR Worx provides clients with bespoke marketing-communications solutions for every occasion, offering a full range of traditional and digital public relations services. Our campaigns combine the most appropriate communications tools to generate demonstrable results that work within any budget.

Our public relations professionals, whether in content creation, creative or account management, think outside the box, but we also understand that relatability is key to your success and ours. Our expert account managers will guide you through every stage of the campaign process and will work smartly and determinedly to help make you and your brand shine.

AWARDS & ACCOLADES

PR Worx is a multiple award-winning public relations agency, having won numerous PRISA PRISMS, IABC Gold Quills, PMR Africa awards as well as other international accolades over the years.

2024 PRISA PRISM Awards across 2 categories:

• Silver for NGO work for POPCRU

• Bronze for Crisis Communications - POPCRU

2023 PMR Best PR Agency in Gauteng Award
2023 PRISA PRISM Award - Gold for Crisis Communications - Richester Foods
2022 Global Business Awards: Best Full Service Communications Agency - Africa
2022 MD, Madelain Roscher: Africa Women Leadership Award 2022
2021 PRISA PRISM Awards across 2 categories:

• Silver for Campaign of the Year for ISG - WTF Truck

• Bronze for NGO Campaign for Potatoes South Africa

2021 Global Business Insight Award - Most Outstanding Full-Service Marketing & Communications Agency - Global
2021 MEA African Business Awards Best Independent PR Company - JHB

• Best full-service Public Relations Agency - Africa

2020 MEA African Business Awards Best Independent PR Company - JHB

• Best full-service Public Relations Agency - Africa

2020 PRISA PRISM Awards across 4 categories:

• Silver for consumer PR for an existing product, service or category for #NikNakAmaCollision

• Bronze for Public Sector campaign for FP&M SETA

• Bronze for Internal or Employee Communication for Sentech Connect

• Bronze for Business to Business for the ISS Durban Showcase

2019 MEA African Business Awards Best Independent PR Company - JHB

Best full-service Public Relations Agency - Africa

2019 PRISA PRISM Awards across 6 categories:

• Bronze for Launch of a new service, product or category for Doritos Bold Nation

• Silver for SA Campaign of the Year for Niknaks #LovedByTheStreets

• Silver for Corporate Communication for The Moti Group

• Overall Winner for Best PR Professional Chantal Riley

• Special mention for consumer PR for an existing product, service or category for Niknaks #LovedByTheStreets

• Special mention for PR on a shoestring for Mpact Recycling Month 2018

2019 MD, Madelain Roscher: Africa Women Leadership Award 2019
2018 Ekurhuleni’s Best PR Company – PMR Africa
2018 PRISA PRISM Awards across 6 categories:

• Gold for PR on a Budget for Lusito Land

• Gold for Business to Business for Innovative Solutions Group

• Silver for Samsung in the Technology category

• Silver for NGO work for Lusito

• Bronze for Bakwena’s Public Sector campaign

• Bronze for Sponsorship for Lusito

2017 Madelain Roscher, Woman of Stature - Woman of the Year: Media Award
2017 PRISA PRISM Awards across 12 categories:

• Best Mid-Size PR Agency in South Africa

• Gold for Mimi Women’s Corporate Responsibility campaign

• Three silver awards for Mimi’s NPC, NGO and Campaign of the Year

• Special award for Mimi: Shoestring Budget campaign

• Silver for Bakwena Platinum Corridor Concessionaire in the Public Sector category

• Silver for handling SA Express’s May Day crisis communications campaign

• Silver for Animal Defenders International NGO campaign to relocate 33 lions from South America to a safe haven in South Africa

• Bronze for Animal Defenders International’s Environment campaign

• Bronze for our sponsorship campaign for DSTV Delicious International Food & Music Festival

• Special award for PR for an existing product: DSTV Delicious International Food & Music Festival

2016 Ekurhuleni’s Best PR Company – PMR Africa
2015 Ekurhuleni’s Best PR Company – PMR Africa
2015 PRISA PRISM Awards across 2 categories:

• Gold Award Winner in the PR on a Shoestring Category

• Bronze Award Winner in the Community Relations Category

2014 Best Public Relations Company in Ekurhuleni (PMR Africa)
2014 PRISA PRISM Awards across 5 categories:

• Gold Award Winner in the Lifetime Achievement Category – Madelain Roscher

• Gold Award Winner in the Best Public Relations Professional Category – Chantal Riley

• Gold Award Winner in the Best Up and Coming Public Relations Professional Category – Shannon Roscher

• Gold Award Winner in the Community Relations Category

• Top Award Winner in the Publications Category

2014 Ekurhuleni’s Best PR Company – PMR Africa
2013 PRISA PRISM Awards across 8 categories:

• Gold Award Winner in the Community Relations Category

• Silver Award Winner in the PR on a Shoestring Budget Category

• Silver Award Winner in the Crisis Management Category

• Silver Award Winner in the Media Relations Category

• Bronze Award Winner in the Corporate Responsibility Category

• Honourable Mention in the Social Media for Public Relations Category

• Honourable Mention in the Corporate Responsibility Category

2013 Ekurhuleni’s Best PR Company – PMR Africa
2012 International Association of Business Communicators (IABC) African Gold Quill Award in the Best Media Relations in Africa Category
2012 Best PR Company in Ekurhuleni – PMR Africa
2012 PRISA PRISM Awards across 8 categories:

• Gold Award Winner in the Event Management Category

• Gold Award Winner in the Crisis Communications Management Category

• Gold Award Winner in the Best Up and Coming Public Relations Professional Category

• Silver Award Winner in the Corporate Social Responsibility (CSI) Category

• Bronze Award Winner in the Corporate Social Responsibility (CSI) Category

• Bronze Award Winner in the Corporate Communications Category

• Bronze Award Winner in the Media Relations Category

• Bronze Award Winner in the Online Crisis Communications Category

2012 Ekurhuleni’s Best PR Company – PMR Africa
2011 PRISA PRISM Awards across 5 categories:

• Gold Award Winner in the Corporate Social Responsibility (CSI) Category

• Silver Award Winner in the PR on a Shoestring Category